Multiplying 3 by 2...

We are two friends who have set our minds to be on the edge of the fashion industry and contribute to this industry for many years. The idea of being in a corner had started with small photo frames when he was still in high school, and now it turned into big paintings during his university years.

I'm Funda Gulen ; I graduated from Istanbul Erkek High School and ITU Industrial Engineering. After working at a leading textile company in Turkey for about 4 years, I resigned and I am currently pursuing my MBA in Engineering Management and Koç University.

Gizem (Gizem Cumalıoğlu) is similarly a graduate of Istanbul Erkek High School and Istanbul Technical University Industrial Engineering. Yes, we are classmates from high school and college. He entered the fashion industry with internships and part-time jobs while he was at university. After doing his job for a while, he packed his suitcase and studied “Fashion Business” at Parsons School of Design in New York. Then he returned to Turkey, worked in the field of digital marketing for a while and then resign.

After the university, somehow the paths did not cross, that's what happened, some hustle and bustle, the photo frames reappeared. At a point where we both made up time and plans, first I quit to build my own ship, and a few months later Gizem became a partner in the helm.

Everything didn't start with a hop, of course, we did long research as two engineers and two analytical people . We pondered for a long time, considering our experience from the industry, business models, marketing processes, advantages and disadvantages of fashion and textile fields, our pluses and minuses. In this process, we have read, discussed and researched on almost every subject, from subscription models to buy and sell models called dropshipping , from Instagram marketing to holistic digital marketing processes . We looked at different companies, different people, who is doing what in the world, we prepared business canvases for different models :) Finally, we decided on 3x2 as a business model.

3x2; three models represent capsules consisting of two combinations. We treat each package we put on sale as a capsule, we take care to have 6 pieces that complement each other / can be combined with each other :)

You mean capsule ? We seem to hear you say… Yes, it can actually be thought of as a capsule you know. We call our 6-piece mini collections capsules, and while doing so, we were actually very impressed with the capsule closet approach :)

Our aim is to publish the capsules every 3 weeks and to convey the most up -to-date to our customers through the eyes of “3x2” , to catch the trend with short-term cycles at affordable prices without sacrificing quality ... We are assertive about offering timeless pieces that keep up with the times :) We are aware of the sine qua non of fashion , what quality We don't want to compromise, nor do we want to raise prices .

In the medium and long term, our main goal is to make women feel more stylish when they wear them and more confident and stronger as we think they come with this elegance. For this purpose, we determined our vision as the women of this country to add value to the women of this country and we started to build our own ship.